Job Description
Job DescriptionSalary: $75,000/ annual
POSITION OVERVIEW
The Marketing & Communications Manager is responsible for the planning and execution of strategic-marketing and communications efforts that raise general awareness of the organization and our services. The ideal candidate is well-organized, creative, and results driven. The goals of this position are to create brand awareness, drive adoptions, advance key business objectives, and support development and outreach initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
- Work with all relevant stakeholders to develop and execute an annual marketing plan for the Greater Palm Springs Animal Allies (GPSAA).
- Perform marketing research on animal welfare and advocacy trends: share findings with the Associate Executive Director, Executive Director and Board of Directors: take the lead on creating projects, events and campaigns that expand awareness and grow support for GPSAAs mission.
- Social Media Management: Develop and implement engaging social media strategies across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
- Create, schedule, and publish compelling social media content including images, videos, and stories to promote shelter animals and events.
- Monitor and respond to online comments, messages and inquiries to foster community engagement and build relationships.
- Attend and participate in a variety of events: this may include the transportation of animals for media appearances and fundraising opportunities.
- Assist in the development of various organizational reports and publications
- Regularly market adoptable shelter animals to the public.
- Revise and maintain organizational websites as needed.
- Content Creation and Videography: Produce high quality videos to showcase adoptable Shelter animals, activities and success stories.
- Act as the main point of contact for all media inquiries and on-camera appearances: this includes the handling and transportation of various animals using GPSAA vehicles.
- Produce content for ongoing relationships with various media sources.
- Oversee the branding, selection, and design of retail store merchandise.
- Assist with branding and marketing needs of programs for the Shelter, DWC and DCAC.
- Develop branded signage and materials as needed for events, programs, and general brand awareness.
- Work with the Development Director to develop and market fundraising campaigns and events as needed.
- Write and distribute press releases as needed.
- Attend staff meetings and other meetings as requested.
- Other duties as assigned.
STANDARDS OF CONDUCT
Leadership Maintain a positive, upbeat role, promote and exemplify GPSAA values and represent departmental objectives and interests to internal and external customers.
Customer Service Follow up on complaints, questions, and concerns; respond to internal/external customer needs in a friendly, timely and efficient manner.
Teamwork - Develop and promote teamwork and cooperation among co-workers.
Safety Comply with established safe work practices and attend to all safety-related training provided or made available by the Organization.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience Requirements
- 4-year degree in marketing, advertising, communications or related field.
- Minimum of 3-years marketing coordinator or marketing manager experience.
- Minimum 1-year social media marketing experience
- Minimum 1-year media, including on camera, experience
- Animal welfare experience is preferred
- Animal handling experience is a plus
Required Skills and Other Abilities
- Unparalleled oral and written communication skills
- Keen eye for graphic design detail
- Ability to prioritize and work under the pressure of constantly changing priorities, unanticipated urgent demands, and multiple tasks.
- Proficiency with a variety of social media platforms including but not limited to: Facebook, Twitter, Instagram, Tik Tok, Pinterest and Tumblr, as well as scheduling software.
- Interest and knowledge of the current state of animal welfare, advocacy and forecasted trends.
- Computer skills including Google tools, Adobe Illustrator and Photoshop, MS Word, Excel, and PowerPoint software.
- Ability and willingness to learn new computer software when necessary.
- Ability to maintain confidentiality.
- Competency in organizing tasks, documents and materials with efficiency and accuracy.
- Excellent writing skills to independently compose letters, memos, reports, and other written communication materials for a variety of audiences using correct spelling, grammar, punctuation, text editing, and proofreading skills.
- Ability to work a flexible schedule, including weekends, evenings and holidays.
physical demands
The position requires both mental acuity, and some physicality depending upon type of tasks. This person will work in a variety of locales and have regular exposure to a variety of animals and wildlife. Locations can include but are not limited to: Shelter; DWC; DCAC; admin office; outside and inside event venues and meeting sites. The position will be required to drive a vehicle.