Job Description
Job DescriptionDescription:
Summary
- Augustine Casino is seeking a dynamic and results-driven Marketing Manager to lead our guest-facing marketing efforts. This role is pivotal in driving property volume and player loyalty within our local and winter visitor demographics. You will oversee the Guest Services and Casino Host teams, ensuring a seamless bridge between data-driven promotions and high-touch personal service. The ideal candidate is a strategic thinker who isn't afraid to be present on the gaming floor to understand our players' needs and behaviors.
Responsibilities
- Direct and mentor the Guest Services team and the Casino Hosting department. Establish clear performance standards and foster a culture of exceptional "locals-first" hospitality.
- Develop and execute monthly promotional calendars designed to increase time on machine and trip frequency, specifically tailored to the seasonal fluctuations of the Coachella Valley.
- Collaborate with the Host team to refine VIP outreach strategies, ensuring that high-value guests (both year-round locals and seasonal snowbirds) receive personalized attention and reinvestment.
- Work closely with the CMO and Senior Casino Analyst to analyze player data, identifying trends and opportunities to convert "one-off" visitors into loyal, frequent players.
- Manage the execution of floor promotions, drawings, and special events, ensuring they are high-energy, compliant, and accurately tracked for ROI.
- Serve as a key point of escalation for guest feedback, using it to refine service delivery and improve overall property sentiment.
- Coordinate and manage guest communication via casino app, email, social media and other automation tools.
- Follow all policies and procedures of the marketing department including required communication with the Augustine Gaming Commission.
- Facilitate the flow of marketing communication throughout the property to both guests and team members.
- Provides training, interviews for hire, prepare schedules and conducts performance evaluations of the Host team and Guest Service team as required.
- Monitor local market to evaluate competitor marketing campaigns, promotions, advertising and other aspects of their business.
- Solicit customer input through surveys, customer focus groups, and other avenues to enhance customer service; track and analyze customer responses to provide management with necessary feedback and recommendations for improvements.
- Assist with weekly, monthly, and annual reports requested by the CMO/Executive team in addition to forecasts and evaluations of promotions and players program.
- Ensures all marketing activities, staff, and outside partners are in full compliance with all regulatory, company, and property policies and procedures.
- Provide outstanding customer service to all guests and team members.
- Coordinate with all internal departments as necessary.
Note
This description incorporates the most typical duties performed. It is recognized that other duties not specifically mentioned may also be performed. The inclusion of these duties would not alter the overall evaluation of the position.
If none of the applicants should meet the stated qualifications, applicants whose education and experience are less than the stated requirements, may be interviewed and hired provided the applicant hired submits a formal written training plan within (30) thirty days which can be completed within a reasonable time agreed upon by the supervisor and the applicant. Applicants who are hired and fail to meet the agreed upon formal training program, will be discharged upon failure to complete the specified training as so scheduled.
Indian Preference Policy
Preference in filling vacancies is given to qualified Indian candidates in accordance with Tribal Law. Verification must be submitted with this application, if claiming Indian Preference. Consideration will be given to non-Indian applicants in the absence of qualified Indian Preference eligible candidates.
Equal Opportunity Employer
Within the scope of Indian Preference, all candidates will receive consideration without regard to race, color, sex, religion, national origin, or other non-merit factors.
Requirements:
Skills/Abilities
- Excellent communication and presentation skills
- Ability to work flexible schedule including evening, weekends and holidays as needed during peak business times
- Strong guest service, public relations and interpersonal skills.
- Technical proficiency and knowledge of CMS systems and Microsoft applications.
- Proficient database skills
- Strong social media skills
- Strong sense of urgency and ability to thrive in a fast-paced environment
- Strong understanding of digital marketing and mobile applications
- Strong organizational skills; must be able to multi-task and prioritize
- Must have exceptional grammar, writing and proofreading skills
- Able to obtain and retain gaming license through the Augustine Gaming Commission
Qualifications/Education/Experience
- 5+ years of experience in Casino Marketing, with at least 2 years in a supervisory/management capacity.
- Proven track record in a "locals" or regional gaming environment. Experience with "snowbird" or seasonal demographics is a significant plus.
- Proficiency with Casino Management Systems (e.g., IGT, Aristocrat, or Konami) and player tracking databases.
- Exceptional interpersonal skills; able to switch easily between high-level strategy meetings and engaging with players on the floor.
- Willingness to work a schedule that includes evenings, weekends, and holidays to support major promotions and peak business hours.
- Must be able to successfully pass a pre-employment drug screen and background investigation
Physical Demands/Work Environment
- Must be comfortable working in front of a computer as well as spending long periods of time on your feet on the casino floor.
- Must be able to lift and periodically carry up to 25 lbs.
- Must be comfortable speaking in front of an audience.